- BREAKING NEWS: Announcing MSP Launch Academy For Small MSPs
Finally, A PROVEN Program That Gives Small MSPs A Step-By-Step Business Development Blueprint To Get To $1 Million In Topline Sales And 18%+ Net Profits
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Most Small MSPs Are Trapped In A No-Growth, Unprofitable Business Model And Don't Know What To Do About It
Is it a sales and marketing problem? Is it a cash flow problem? Is their service offering packaged and priced wrong? Are they short-staffed and unable to afford to hire people who can help them grow?
It’s ALL of the above, which is why it’s so difficult for small MSPs to scale and compete with larger MSPs who simply have more resources (money, staff, experience).
That’s why we created MSP Launch Academy.
It gives smaller MSPs an experienced-based business development BLUEPRINT that goes beyond marketing to help you overcome the massive challenges you’ll face as you attempt to grow your managed services business.
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
MSP Launch Academy Will Show You How To:
- Get to $1 million in topline sales with at least 18%+ net profit (EBITDA) while also paying yourself a fair market salary of no less than $100,000.
- To create a professional managed services offering that is:
- Profitable (50% service gross margin or better)
- Scalable (delivering recurring revenue and making it infinitely easier to deliver)
- Competitive (how to deliver complete, professional MSP services without pricing yourself out of the market)
- To put into action a strategic marketing plan and sales process to secure the quality and quantity of clients needed to hit the above goals.
- Develop a higher-level of operational maturity and professionalism so that you can consistently deliver quality services to your customers.
- Develop the entrepreneurial and leadership skills you need to not only get to $1 million in revenue, but also drive profitable growth beyond the $1 million mark.
*Includes Access To Marketing Materials, Strategy, Accountability Groups, Coaching, Bi-Weekly Q&A Calls With Coaches And 20+ Years Of Experience From Working With MSPs, VARs And IT Services Businesses
There are Five reasons why this program works:
It’s not JUST marketing
(although you DO get that too!)
A big reason you’re not scaling is because you need more than just marketing (although that’s a critical part of this program). You need to make sure your service offering is competitive, scalable and profitable. You need to be more operationally mature with proper contracts in place and a well-run service department. You need hiring and management systems, financial systems, sales systems, risk management and a professionally run back office. ALL of this is covered in MSP Launch Academy.
We do a lot of the marketing FOR YOU
First, we’ll start by setting up a NEW high-converting, search engine–optimized website. Then we’ll give you a complete turnkey marketing automation system (CRM) with built-in, ready-to-go marketing campaigns (all done-for-you). Then we’ll show you how to set up your social media sites and give you campaign blueprints, tools and templates for building a list of high-probability prospects, fueling referrals, converting break-fix clients to managed services and MORE.
You’ll get coaching from SUCCESSFUL MSPs
Our coaches are all highly successful, from-scratch entrepreneurs who have run or are currently running multi-million dollar MSPs. Who better to learn from than someone who’s ACTUALLY done it themselves? Plus, our program and methods are based on working with well over 10,000 MSPs worldwide – they are experience-based, in-the-trenches strategies that are proven to work. Not theory or B.S.
You get a COMMUNITY to support you
Running a small MSP is difficult and lonely. You’re constantly short on time and money, and the problems you face are many. Having an entire community of MSPs to turn to when you face the various challenges you’ll face is invaluable. Our community culture is one of sharing and lending a hand. You’ll be shocked at the outpouring of support you’ll get. Plus, you can reach out to us with ANY problem or question and we’ll find someone who can help you resolve it.
Accountability Groups
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
How The Program Works: 5 Stages
MSP Launch Academy is a 24-month membership that includes coaching and done-for-you services with three distinct stages. Academy starts with your onboarding call and your own MSP Launch Starter Group to make sure that you launch the program successfully for yourself. You will have access to sessions that walk you through the fundamentals to establish a solid, profitable business model so you can grow with confidence. You can jump in at any time and retake these classes as many times as you like with your membership.
Stage 1: Laying The Foundation
- Give you a financial blueprint to map out exactly what you need to do to get to $1 million in top lines sales, 18%+ net profit (plus a $100,000 salary) with QUALITY clients.
- Show you how to build a highly targeted list of ideal prospects for you.
- Give you a professional, responsive and high-converting website for your business.
- Set up a marketing automation system (CRM) with multiple marketing systems and campaigns and integrate it with your website to start lead generation and list building.
- Give you the templates and blueprints you need for a PROFITABLE service delivery, including how to package, price, and deliver managed services, SOPs, staffing/outsourcing strategies and more.
- Give you prospecting campaigns and templates to help you secure more high-value clients on a shoestring (or non-existent!) marketing budget.
Stage 2: Developing Operational Maturity In Service Delivery
- Map out the services EVERY professional MSP must deliver so you stay competitive and actually help your clients.
- The tools, vendors and services that will help you deliver great services WITHOUT pricing yourself out of the market.
- The KPIs (key performance indicators), systems and tracking you need for service delivery to control costs, maximize your employees productivity and keep customers VERY happy.
- How to set up and automate billing so you GET PAID on time, every time, automatically.
- The right way to set up your MSA, or “master services agreement” with clients to set clear boundaries and expectations.
- Insurance 101 for MSPs: What coverage and types of insurance you MUST HAVE to protect yourself personally.
- How to staff your service department; who to hire (or what to outsource), what to pay them and how to manage them for maximum productivity.
Stage 3: Next Level Marketing And Sales
- Give you a 12-month marketing plan along with examples, templates, scripts and step-by-step instructions to implement them.
- Give you easy-to-edit educational content and templates you can use on your website and in social media to secure more leads and position yourself as the “go-to” expert in your market.
- Give you a step-by-step process for capturing and qualifying inbound leads.
- Give you a sales process that shows you how to get prospects to understand the VALUE you deliver so you can stop selling on price.
- How to build your sales and marketing team: What to outsource, and who your first, second and subsequent hires should be.
- Advanced digital marketing strategies that are the “next level” for generating more leads after using the free and easy ones we’ve already given you.
- How to conduct TBRs with your current clients the RIGHT way so you truly help your clients and continue to increase their value to you in sales, profits and referrals.
- How to get other people to promote you for FREE through strategic partnerships and promotional partnerships.
Stage 4: 2-Day In-Person Workshop Shows You How To Become A R.E.A.L. Entrepreneur And Build Enterprise Value Vs. Staying Stuck, Struggling And Small
Most MSPs never learn how to build “enterprise value” and end up with a low-paying JOB vs. a business that is profitable, productive and exciting to run.
During this workshop, we’ll show you how to evolve from being a “T.E.C.H. With Helpers” to a R.E.A.L. business owner so you can not only make the money you want, but also have more freedom from the day-to-day operations of the business.
During this workshop we’ll cover:
- What “EV” (enterprise value) is, and why you absolutely want to make sure you're building your business as you grow your MSP.
- How to create a simple business plan and execute on it (most business plans are too complicated and therefore useless).
- What KPIs (key performance metrics) you MUST know and measure in marketing, sales and service delivery.
- How to set good goals and quarterly initiatives for you and your team to accomplish so that you can avoid chaos, failures and low-profits.
- How to be an effective CEO, building and managing a good team of professionals you can count on.
- Next-level strategies for building a well-run service department (who to hire, what to outsource and how to manage it all).
- Next-level marketing planning and systems; these will be important as you continue your growth to $1 million and beyond.
Stage 5: Ongoing Training In 8 Entrepreneurial Disciplines
After the workshop, we’ll continue to deliver NEW sessions on the following 8 entrepreneurial disciplines so you can continue to grow with confidence.
At this stage, we will unlock a library of resources and training modules on marketing, sales, hiring, managing, leadership, goal setting and much, more. You’ll get monthly Marketing Deep Dives on NEW topics of lead generation and client attraction, from how to use LinkedIn to trade shows.
You’ll also get access to monthly “How To” calls where our more senior members will show you how they are succeeding in some area of their business, be it fueling referrals, raising prices, selling advanced cybersecurity solutions, hiring top talent and DOZENS of other topics that are directly relevant to your growth.
Leadership
- Your Vision, BHAG (Big Hairy Audacious Goal) and Mission
- Company Values and Culture
- Goal Setting For Your Company
- KPIs (Key Performance Indicators)
- Entrepreneurial Productivity Strategies
Marketing
- The 4 M’s Of Marketing Strategy
- Your Value Proposition And Brand Promise
- The 4 Major Marketing Oil Wells
- Your CRM Platform And List Building
Management
- Creating Systems And Processes
- Creating Work Standards
- Your Organizational Chart Of Divisions, Roles
- Managing For Performance
People
- When To Hire, Who To Hire
- Hiring Systems To Avoid Bad Eggs
- Training Systems
- Employee Scorecards And Standards
Service Delivery
- Packaging And Pricing Service Plans
- Profitable Pricing
- Service Fulfilment Systems And Teams
- Tools And Software Needed
- SOPs, Systems
Sales
- Sales Team Structure And People
- Quotas And Compensation
- Sales Playbook
- Measurement, KPIs
Money
- Business Financials Made Easy
- Managing For Profitability
- Your Model To $1 Million, Profitably
- Understanding Key Financial Metrics
Risk Mitigation
- Proper Insurance Coverage
- Cyber Protection For Your MSP
- Correct Contracts
- Debt Elimination, Cash Reserves
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
A 12-Month Marketing System
As a member, you’ll receive access to our “Prospect Hopper” system designed to help you nurture new leads, referrals and opportunities with very little time or cost. Every month you’ll receive the following marketing templates along with a complete checklist of how to implement them:
- Two new blog articles for your website, as well as a blog article library you can choose from if you don’t like the ones provided OR if you want to do more than two blog posts per month.
- E-mail campaigns to send to your list to drive them to the blog posts and website where they will have the opportunity to request more information or schedule an appointment to discuss your services.
- Ten social media posts to promote your business and drive traffic and engagement.
- Facebook and LinkedIn ads you can run to drive inbound leads.
- A monthly postcard to send out to remind prospects of your services so you stay top-of-mind when they’re ready to look for a new IT company.
Done-For-You Website
We’ll provide you with a responsive, search engine–optimized, mobile-friendly, high-converting website customized to you. Plus, you’ll get multiple landing pages for various promotions we’ll give you. Best of all, we’ll put lead generation offers on your site, connected to the marketing automation platform (MAP) you’ll receive so you can start building an e-mail list and booking appointments with new prospects.
(Total Value: $10,000)
Included In This Amazing Offer!
MSP Marketing Automation Platform And CRM
In order to build a list, manage campaigns and ensure you never forget to follow up with a client or lead, we INCLUDE a fully customized marketing automation platform (MAP) that comes with several key campaigns and marketing tools you need to implement the marketing campaigns and plan we provide. You’ll get our highly popular “Cyber Security Tip” e-mail drip campaign, the hot inbound lead follow-up campaign, referral and online review campaigns, the automated QBR marketing system and other cross-sell and lead generation campaigns ALL SET UP FOR YOU.
- We set up the application for you, helping you to import your list and customize the settings. Our onboarding Sherpas will do the work for you and with you so you don’t get lost or waste hours trying to figure things out.
- You get the online AppointmentCore app that allows prospects and clients to self-book appointments on your Outlook calendar to instantly POPULATE your calendar with sales opportunities WITHOUT you having to chase people down to get an appointment.
- You’ll get access to support and help in turning on new campaigns you want to fire up or turning off campaigns you want to pause for a period of time.
- We’ll set up online lead generation forms on your website and social media to drive inbound leads and kick off automated track and follow-up so no lead gets lost or left behind.
- We run our own help desk to assist you in providing fast, friendly support from a team that KNOWS your business and the campaigns you’re trying to execute.
- We offer several live training sessions every month and an on-demand library of videos to show you how to do everything you need to set up, customize and use the campaigns provided.
- You’ll get access to new campaigns and updates as they become available.
- YOU own your data so you never have to worry about us stealing it, using it or withholding it from you if you decide not to use the application anymore.
(Total Value: $12,500)
Included In This Amazing Offer!
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
MSP Office Hours And Operational Excellence Series Archives
Weekly, our senior client coaches have Office Hours for all members, and bi-weekly, we have Office Hours for MSP Launch Members only. There are no specific topics to be covered which means all types of burning questions about sales, marketing, hiring, client onboarding, vendor solutions and more can be asked. It’s open mic time for our members with our Coaches. We also have our Operational Excellence Series Archives available to our MSP Launch members where our coaches would go deep into a specific topic on each webinar such as testimonials, target market, EOS, and operations.
SEO Plan, Online Tracking, Blog And Articles
We’ll show you how to create a customized SEO plan for your business so that you can implement it on your site, including optimizing (and improving) your Google Business Profile, as well as teaching you how to add your business to local directories to get you ranked higher.
(Total Value: $6,000)
Included In This Amazing Offer!
Optimization Of Your Social Media Profiles
One of our social media marketing experts will walk you through how to update your social media presence on LinkedIn, Facebook and Instagram to ensure you’re optimized for prospects to find you and convert those prospects to actual appointments. (We’ll use our MAP platform to tie it all in and automate it.)
(Total Value: $4,000)
Included In This Amazing Offer!
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
Two Tickets To Our Annual Events
2 Tickets To Our Annual Sales And Marketing Boot Camp:
You’ll get 2 VIP tickets to our annual Boot Camp Event, as well as a FREE Virtual Pass for your entire company. You are free to either attend virtually OR have one or two people attend in person, with the rest of your team back home watching virtually.
2 Tickets To Our Fall IT Marketing Roadshow:
You’ll get 2 VIP tickets to our Fall IT Marketing Roadshow, taking place in a city near you. This is an in-person event only.
(Total Value: $4,097)
Included In This Amazing Offer!
Onboarding And Starter Group
As soon as you enroll, we’ll schedule an Onboarding Call with one of our team members and get you in the 2-month Starter Group to assist you in getting the program kicked off successfully. We will get you ramped up on the series of coaching and Done-For-You and Done-With-You services to 1) get a solid marketing foundation in place, and 2) ensure you have a profitable, scalable and competitive service offering.
This is what makes this program unique: NOT ONLY will we teach you marketing BUT ALSO show you how to package, price and profitably deliver managed services to your clients. After all, service marketing STARTS with the service.
(Total Value: $9,500)
Included In This Amazing Offer!
MSP Sales Blueprint
Get the detailed step-by-step playbook to effortlessly close more high-dollar IT contracts and managed services contracts without fee resistance, discounting or hard-close sales tactics. You’ll get access to 13 video sessions along with templates and scripts to position yourself as a trusted advisor and not “just another” sales rep.
- A 5-Step Blueprint To Closing An MSP Sale At Maximum Margins
- A System To Avoid Losing Sales To Cheaper-Priced Competitors
- Proven Methods To Get Past The Gatekeeper And Secure More Appointments
- How To Fill Your Calendar With Motivated, Qualified Prospects Eager To Meet With You
- How To NAIL The First Meeting With A New Prospect
- An Exact Process For Using An Assessment To Close A Sale
- A Process For Delivering The Proposal So You Never Get Price-Shopped
- How To Avoid Sales Stalls, Delays And Prospects “Going Dark”
- How To Handle Inbound Leads So You NEVER Lose An Opportunity
- How To Double Your Sales Team’s Production Using Automation
(Total Value: $1,997)
Included In This Amazing Offer!
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
2-Day Deep Dive Workshop
After the 2-month ramp up, you’ll have the opportunity to attend a 2-day workshop that will focus on how to build a productive, well-run service department by our MSP Client Coaches who are running multimillion-dollar MSPs, as well as implementing an annual marketing plan and sales process with Robin and her marketing team. These sessions will be run approximately 3 times a year, so you’ll have the chance to attend one that fits your schedule or RE-ATTEND one in the future (if space is available).
(Total Value: $4,950)
Included In This Amazing Offer!
Ongoing Training, New Tools, Campaigns And Support
(Total Value: $4,728)
Included In This Amazing Offer!
Bonus: The Technology Marketing Toolkit
The Technology Marketing Toolkit is the most complete, field-tested library of tools for marketing IT services — including templates, campaigns and checklists.
Designed for VARs, MSPs and IT consulting firms, this program is guaranteed to help you effectively sell and market your IT services.
(Total Value: $3,564)
Included In This Amazing Offer!
Free Gift With Your Enrollment While Supplies Last!
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
Meet Your MSP Launch Academy Coaches
Get Started Today With MSP Launch Academy!
24-Month Membership
$2,394 For The First MonthHere's What Our Members Are Saying About Their Results
"TMT Really Cares About Our Success"
“I’ve been part of MSP Launch Academy for almost two years now, since it was launched. I have had a great experience with the company and the membership. There always seems to be training happening and the content is timely and extensive. It isn’t just about sales, but we get operational excellence content delivered too. Plus, the team is always available for support — they really care about our success.”
Amit Mauskar
Owner, Office Network Online
"Modeling Other TMT Members’ Success Led Me To Increasing Revenue By 93%"
“Nothing Robin Robins says is BS. It’s all very real. I have colleagues questioning me and asking, ‘Why are you putting all this money into marketing? Why are you doing this? All this advertising?’ My answer is simple. ‘Because everybody around me is getting successful doing it. How can I not give it a try?’
I would say, for anyone who uses TMT, they are a great organization, and they are staying with the times and adapting to current trends. Since joining, I’ve gone from one employee to three. And my revenue has increased by 93%!”
Rob Faulkner
President, Lexii Corporation
"I’ve Received More Leads In The Last 16 Months Than I Did In The Prior 20 Years"
“When TMT launched MSP Launch Academy, I had been a member already for a long time and just never really got going on it. I was a student of it and I understood it, but I never implemented it. But then with Launch, with the website, with the CRM, all those tools just coming together really kind of gave me the kick I needed. And then also the coaching from Will Nobles and Mike Bazar and all of them really helped me stay motivated. In the past 20 years of business, I’ve had a referral here or there. But since implementing the tools provided in my membership, I’ve had a significant number of new leads that are coming in organically. Plus, I’ve added $672,070 in new projects just in the last several months and increased revenue by 70%!”
Rick McAllister
Owner, McAllister Computer Services, LLC
"MSP Launch Academy Gave Me The Tools To Go From Zero Incoming Calls To Increasing Our Revenue Over 1,000%"
“Before we joined TMT, we just weren’t getting calls. It’s like, ‘Wait a minute. I put up a website. Why am I not getting calls?” We had to bring the experts in. We had to establish processes. And processes and systems is something I understand. Robin and her team made it to where my tech brain could understand what I needed to do. It was then that we joined MSP Launch Academy and went from a part-time business to a full-time one. We started implementing the strategies we were learning. Once I started implementing, the business started to gain traction. We had leads come in who were interested in becoming managed service customers. We signed our first client the week after I resigned my job and went full-time on it. Since then, we’ve had over a 1,000% increase in revenue!”
Craig Leikis
CEO, Nerdworks Services LLC
"From A One-Man MSP To 233% Growth In 2 Years"
“Joining TMT is worth everything. There’s a lot of potential. You get access to the community who is always ready to help. You’re meeting with your peers and those people, they’re always in need of help, too. You know, especially me starting as a small company for now, these peers become your referral guides, too. You don’t see them as competitors at all. We’re in this all together. Since joining, I’ve seen a 233% increase in revenue, and I’ve been a member for just two years. As a one-man shop, MSP Launch Academy was a perfect fit since it was more than just marketing and implementation. That program helps me a ton, especially from the business operations side. Now I have a clearer guide to learning how to delegate and hire.”
Ari Ganbold
President, STI TECHS
"TMT took me from a one-man shop to a team of 5 with profits up 124%!"
“The people at Technology Marketing Toolkit genuinely care about the success of our businesses and are dedicated to helping us achieve our goals. For 12 years I was the owner, operations, finance, sales, marketing and tech. Today our company is a team of 4 (and soon to be hiring an additional tech). I joined MSP Launch Academy and in one year our MRR has increased over $5K. When your business is small or just getting started as an MSP, additional income like this has a significant impact on the business as well as your personal life. Compared to last year our profits are up 124% and we are just getting started.
Attending the two-day workshop in Nashville lit a fire under my ass and got me motivated to make significant changes in my business that would later lead to real financial results. At this event I also met like-minded business owners facing similar struggles and we have created an amazing accountability group that has been running consistently for months now – all from this single experience/event. I am thankful for this opportunity that really grew my business and team this year!”
Ty Romstadt
Razz Professional Services, Inc
"We Landed A $185,000 Managed Service Client!"
“Before MSP Launch Academy we were not conducting QBRs. Launch Academy taught us how to do QBRs and we are getting amazing results. We took a break-fix customer to a $185,000 managed service client by attending weekly sessions and following the process. I recommend MSP Launch Academy to any business owner that needs to clean up operations and add revenue.”
Hani Eshack
Founder, Critical IT Solutions
"It Is Just Plain Cool How Well That One Campaign Is Working!"
“Drip tip campaign has a 50% response rate and has already sold a training package. They are professionally written, have high response rates, and clients express how much they like them. It is just plain cool how well that one campaign is working.
We were able to get our first contract in 20 years simply by attending MSP Launch Contract 101 session and following the process. We sent out 7 Google Review Campaign emails and 3 clients responded right away giving us raving reviews that we will definitely use in marketing and on our website.
I could not be happier and would recommend this program to any small MSP who needs help ramping up the business and marketing plan.”
Gene Painter
Orion Technology
"One Direct Mail Piece Generated $144,000 In New MRR!"
I asked them for another meeting in a week. That was set up and at that meeting they asked some questions and said that they needed more time as they were nervous/thought things were going okay since they had never been hacked and weren’t with a lot of tech issues. At that meeting I suggested running a third-party scan to make sure their current company was doing everything contracted for their network. I said, even if they didn’t want to have us partner with them afterward, at least they could be armed with some information to go back to their IT company and get some results (knowing that in MOST cases they wouldn’t do that).
I ran the assessment and created a readable report on the results using Galactic. Once the CEO saw that he got upset and wondered, “What the heck have I been paying for?” A few days later his admin asked for a quick phone call to talk a little more. On that call they verbally committed to signing with us and I asked if we could have a Zoom later in the day and go over details. I had my admin prep the MSA, SOW, and CC authorization. On that follow-up Zoom call, I sent the agreements that were signed while I was on the call with them leading to $12k a month, one-year-agreement, first two months up-front paid!”
Paul Cohen
President of Reveal Technology, LLC
"MSP Launch Academy Is AMAZING For Us!"
“We added $8,400 in monthly recurring revenue by using the principles taught during the Contract Session of Launch Academy. We immediately applied them to a proposal. Launch is amazing for us, and we have experienced tremendous growth from it.”
Demetrius Sampson
COO, Point To Point Solution
Your Membership Is Only $2,394 For The First Month, Then Drops To $1,197 Per Month Thereafter
