- BREAKING NEWS: Announcing MSP Launch Academy For Small MSPs
Announcing A NEW Program That Gives Small MSPs A Business Development Blueprint To Get To $1 Million In Sales Quickly And Profitably
Most Small MSPs Are Trapped In A No-Growth, Unprofitable Business Model And Don't Know What To Do About It
Is it a sales and marketing problem? Is it a cash flow problem? Is their service offering packaged and priced wrong? Are they short-staffed and unable to afford to hire people who can help them grow?
It’s ALL of the above, which is why it’s so difficult for small MSPs to scale and compete with larger MSPs who simply have more resources (money, staff, experience).
That’s why we created MSP Launch Academy.
It gives smaller MSPs an experienced-based business development BLUEPRINT that goes beyond marketing to help you overcome the massive challenges you’ll face as you attempt to grow your managed services business.
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Introducing MSP Launch Academy
MSP Launch Academy is a program that guides a small MSP on how to get their business in order – from packaging and pricing their services to marketing, sales systems and hiring and leading a team – so they can grow to $1 million in sales as quickly and profitably as possible, with real systems and processes and a solid foundation for more growth.
There are four reasons why this program works:
- It’s not JUST marketing (although you DO get that too!). A big reason you’re not scaling is because you need more than just marketing (although that’s a critical part of this program). You need to make sure your service offering is competitive, scalable and profitable. You need to be more operationally mature with proper contracts in place and a well-run service department. You need hiring and management systems, financial systems, sales systems, risk management and a professionally run back office. ALL of this is covered in MSP Launch Academy.
- We do a lot of the marketing FOR YOU. First, we’ll start by setting up a NEW high-converting, search-engine-optimized website. Then we’ll give you a complete, turnkey marketing automation system (CRM) with built-in, ready-to-go marketing campaigns (all done for you). Then we’ll set up your social media sites and give you campaign blueprints, tools and templates for building a list of high-probability prospects, fueling referrals, converting break-fix clients to managed services and MORE.
- You’ll get coaching from SUCCESSFUL MSPs. Our coaches are all highly successful, from-scratch entrepreneurs who have run or are currently running multi-million dollar MSPs. Who better to learn from than someone who’s ACTUALLY done it themselves? Plus, our program and methods are based on working with well over 10,000 MSPs worldwide – they are experience-based, in-the-trenches strategies that are proven to work. Not theory or B.S.
- You get a COMMUNITY to support you. Running a small MSP is difficult and lonely. You’re constantly short on time and money, and the problems you face are many. Having an entire community of MSPs to turn to when you face the various challenges you’ll face is invaluable. Our community culture is one of sharing and lending a hand. You’ll be shocked at the outpouring of support you’ll get. Plus, you can reach out to us with ANY problem or question and we’ll find someone who can help you resolve it.
*Your 24-Month Membership Includes Everything For Only $997 Per Month
How The Program Works: 3 Stages
MSP Launch Academy is a 24-month membership that includes coaching and done-for-you services with three distinct stages. Academy starts with 16 weekly LIVE sessions that walk you through the fundamentals to establish a solid, profitable business model so you can grow with confidence. You can jump in at any time and retake these classes as many times as you like with your membership.
STAGE 1: LAYING THE FOUNDATION
In Stage 1 we will:
- Design a high-converting website for your business.
- Create a custom SEO plan and implement it on the website.
- Set up a marketing automation system (CRM) with multiple marketing systems and campaigns and integrate it with your website to start lead generation and list building.
- Set up Google Analytics and pixels for your website for digital lead generation marketing.
- Set up your social media profiles correctly.
- Implement a local SEO plan, including directories, a quality Google My Business listing, and reviews.
- Give you the templates and blueprint you need for a PROFITABLE service delivery, including how to package, price, and deliver managed services, SOPs, staffing/outsourcing strategies and more.
Stage 2: Launching Your Marketing And Business Plan
After you have completed the 16-weeks, you are invited to join us for a 2-day workshop to really dig into running a top-performing MSP.
The first day will be focused on your service delivery, tech stack, packaging, pricing and delivering managed services. We’ll cover Accounting 101 so you can know if your business IS actually profitable and give you the basics you need to understand the most important financial metrics in your MSP. We’ll discuss your technology stack, and what tools you need to run your MSP profitably. We’ll also touch on job descriptions and managing a high-performance team.
On Day 2, we’ll cover sales and marketing in greater detail, building on the foundation we’ve laid to implement an annual marketing plan to attract more high-paying clients.
Stage 3: Ongoing Training In 8 Entrepreneurial Disciplines
After the workshop, we’ll continue to deliver NEW sessions on the following 8 entrepreneurial disciplines so you can continue to grow with confidence.
At this stage, we will unlock a library of resources and training modules on marketing, sales, hiring, managing, leadership, goal setting and much, more. You’ll get monthly Marketing Deep Dives on NEW topics of lead generation and client attraction, from how to use LinkedIn to trade shows.
You’ll also get access to monthly “How To” calls where our more senior members will show you how they are having success in some area of their business, be it fueling referrals, raising prices, selling advanced cybersecurity solutions, hiring top talent and DOZENS of other topics that are directly relevant to your growth.
Leadership
- Your Vision, BHAG (Big Hairy Audacious Goal) and Mission
- Company Values and Culture
- Goal Setting For Your Company
- KPIs (Key Performance Indicators)
- Entrepreneurial Productivity Strategies
Marketing
- The 4 M’s Of Marketing Strategy
- Your Value Proposition and Brand Promise
- The 4 Major Marketing Oil Wells
- Your CRM Platform and List Building
Management
- Creating Systems And Processes
- Creating Work Standards
- Your Organizational Chart of Divisions, Roles
- Managing For Performance
People
- When To Hire, Who To Hire
- Hiring Systems To Avoid Bad Eggs
- Training Systems
- Employee Scorecards And Standards
Service Delivery
- Packaging And Pricing Service Plans
- Profitable Pricing
- Service Fulfilment Systems And Teams
- Tools And Software Needed
- SOPs, Systems
Sales
- Sales Team Structure And People
- Quotas And Compensation
- Sales Playbook
- Measurement, KPIs
Money
- Business Financials Made Easy
- Managing For Profitability
- Your Model To $1 Million, Profitably
- Understanding Key Financial Metrics
Risk Mitigation
- Proper Insurance Coverage
- Cyber Protection For Your MSP
- Correct Contracts
- Debt Elimination, Cash Reserves
*Your 24-Month Membership Includes Everything For Only $997 Per Month
INTRODUCING… THE ALL-NEW AND HIGHLY REQUESTED PROSPECT HOPPER SYSTEM
Where there are leads, there’s hope. The leads may just need to be nurtured a bit before they’re ready to purchase your product.
That’s where the Prospect Hopper System is the secret to building your list of high-probability prospects and bringing in a steady flow of NEW MSP clients.
Each month we create and distribute NEW drip marketing materials for you to use to drive lead engagement and start gaining new clients.
This is how you build a PRODUCTIVE and RESPONSIVE marketing list for your business.
If you can “cut and paste,” you can easily make these work for you.
Here is how this system works to give you a successful multi-media drip marketing campaign that will nurture your prospect list, and ultimately drive them to engage with you:
- We write and provide you with two separate blog articles that you will be able to promote, and drive traffic to.
(This is a key component in your drip marketing campaign that provides an opportunity for prospects to warm up and engage with you through taking a ‘next step’ at the end of reading your article.)
- We will strategically craft email templates for you to send out to your lists and drive more traffic to your blog articles.
(This is to help ensure you are maximizing your opportunity to have prospects engaged with you through reading your blog articles and getting them closer to a “next-step” with your company.)
- We will provide you with a templated postcard that is strategically written and meant to drive customers directly to an engagement with your company.
(Direct mail is PROVEN to drive better response rates, greater visibility to your target market, and provides you with more opportunity than just your online efforts.)
- Our social media experts will create 10+ social media posts for your business to use to drive traffic either directly to an engagement with you, or push them directly to your blog articles first, that will still send them your way.
(Social media marketing offers potential customers a chance to express interest in your business. This is a HUGE opportunity to reach new audiences and build your list to market!)
- Along with your social media marketing posts, we will also provide you with Facebook and LinkedIn ads for you to share directly with a highly targeted, highly specific market.
(These are written strategically by our experts using digital marketing copywriting strategies to get prospects to engage immediately.)
- We get it, trying to implement a new marketing campaign with so much value can seem a bit intimidating… So we provide you and your team with a marketing checklist built to help ensure there are no gaps in your drip marketing sequence.
(If you follow every part of this checklist, you will have a highly successful drip marketing campaign to consistently bring in new leads and clients each month.)
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Done-For-You Website With Unlimited Changes
*Your 24-Month Membership Includes Everything For Only $997 Per Month
MSP Marketing Automation Platform (MAP Lite)
*Your 24-Month Membership Includes Everything For Only $997 Per Month
SEO Plan, Online Tracking, Blog And Articles
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Optimization Of Your Social Media Profiles
One of our social media marketing experts will refresh and update your social media presence on LinkedIn, Facebook and Instagram to ensure you’re optimized for prospects to find you and convert those prospects to actual appointments. (We’ll use our MAP platform to tie it all in and automate it.)
*Your 24-Month Membership Includes Everything For Only $997 Per Month
TWO TICKETS TO OUR ANNUAL EVENTS
You’ll Get 2 VIP Tickets To Our Annual Boot Camp Event, In Nashville, As Well As A FREE Virtual Pass For Your Entire Company. You Are Free To Either Attend Virtually OR Have One Or Two People Attend In Person, With The Rest Of The Team Back Home Watching Virtually.
You’ll Also Get 2 Tickets To Our Roadshow Event Taking Place In A City Near You.
*Your 24-Month Membership Includes Everything For Only $997 Per Month
16-Week Ramp-Up Series
As soon as you enroll, we’ll put you into a 16-week ramp-up series of coaching and Done-For-You and Done-With-You services to 1) get a solid marketing foundation in place, and 2) ensure you have a profitable, scalable and competitive service offering. This is what makes this program unique: NOT ONLY will we teach you marketing BUT ALSO show you how to package, price and profitably deliver managed services to your clients. After all, service marketing STARTS with the service.
*Your 24-Month Membership Includes Everything For Only $997 Per Month
2-Day Deep Dive Workshop
After the 16 weeks, you’ll have the opportunity to attend a 2-day workshop that will focus on how to build a productive, well-run service department by our MSP Client Coaches who are running multimillion-dollar MSPs, as well as implementing an annual marketing plan and sales process with Robin and her marketing team. These sessions will be run approximately 3 times a year, so you’ll have the chance to attend one that fits your schedule or RE-ATTEND one in the future (if space is available).
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Vendor Discounts
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Ongoing Training, New Tools, Campaigns And Support
Throughout the remainder of the year, we’ll provide additional webinars and workshops on all 8 entrepreneurial disciplines.
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Bonus! The Technology Marketing Toolkit
The Technology Marketing Toolkit is the most complete, field-tested library of tools for marketing IT services — including templates, campaigns and checklists.
Designed for VARs, MSPs and IT consulting firms, this program is guaranteed to help you effectively sell and market your IT services.
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Free Gift With Your Enrollment While Supplies Last!
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Meet Your MSP Launch Academy Coaches
*Your 24-Month Membership Includes Everything For Only $997 Per Month
Here's What Our Members Are Saying About Their Results
"PrydeTech is extremely happy MSP Launch Academy launched!"
“By following the program’s process, we were able to get our operations where it needed to be so we could really get our marketing going. MSP Launch Academy is more than just learning how to market –it builds the foundation for operational excellence.”
Jessica Jennings
VP, Pryde Tech
"We Landed A $185,000 Managed Service Client!"
“Before MSP Launch Academy we were not conducting QBRs. Launch Academy taught us how to do QBRs and we are getting amazing results. We took a break-fix customer to a $185,000 managed service client by attending weekly sessions and following the process. I recommend MSP Launch Academy to any business owner that needs to clean up operations and add revenue.”
Hani Eshack
Founder, Critical IT Solutions
"MSP Launch Academy Is AMAZING For Us!"
“We added $8,400 in monthly recurring revenue by using the principles taught during the Contract Session of Launch Academy. We immediately applied them to a proposal. Launch is amazing for us, and we have experienced tremendous growth from it.”
Demetrius Sampson
COO, Point To Point Solution
"It Is Just Plain Cool How Well That One Campaign Is Working!"
“Drip tip campaign has a 50% response rate and has already sold a training package. They are professionally written, have high response rates, and clients express how much they like them. It is just plain cool how well that one campaign is working. We were able to get our first contract in 20 years simply by attending MSP Launch Contract 101 session and following the process. We sent out 7 Google Review Campaign emails and 3 clients responded right away giving us raving reviews that we will definitely use in marketing and on our website. I could not be happier and would recommend this program to any small MSP who needs help ramping up the business and marketing plan.”
Gene Painter
Orion Technology
"One Direct Mail Piece Generated $144,000 In New MRR!"
“I got a brand-new client who found a direct mail piece on the desk of someone we were already marketing to. He noticed it was offering IT support and grabbed it, since he had recently been thinking about a chance. His Office Manager reached out to us. Thankfully, we had JUST deployed Ruby to help us live answer messages (one of the recommendations from Robin I heard at the Roadshow a few months ago). Rather than leaving a message, they were able to get a hold of us right away and I scheduled a call the next day. Immediately after the call, I sent a Shock and Awe to them and came in the next day to talk more. After the meeting and tour I put together a proposal and pitched it over a Zoom. They wanted to spend some time looking it over as their current IT folks seem to be doing “just okay.”
I asked them for another meeting in a week. That was set up and at that meeting they asked some questions and said that they needed more time as they were nervous/thought things were going okay since they had never been hacked and weren’t with a lot of tech issues. At that meeting I suggested running a third-party scan to make sure their current company was doing everything contracted for their network. I said, even if they didn’t want to have us partner with them afterward, at least they could be armed with some information to go back to their IT company and get some results (knowing that in MOST cases they wouldn’t do that).
I ran the assessment and created a readable report on the results using Galactic. Once the CEO saw that he got upset and wondered, “What the heck have I been paying for?” A few days later his admin asked for a quick phone call to talk a little more. On that call they verbally committed to signing with us and I asked if we could have a Zoom later in the day and go over details. I had my admin prep the MSA, SOW, and CC authorization. On that follow-up Zoom call, I sent the agreements that were signed while I was on the call with them leading to $12k a month, one-year-agreement, first two months up-front paid!”
Paul Cohen
President of Reveal Technology, LLC
"TMT took me from a one-man shop to a team of 5 with profits up 124%!"
“The people at Technology Marketing Toolkit genuinely care about the success of our businesses and are dedicated to helping us achieve our goals. For 12 years I was the owner, operations, finance, sales, marketing and tech. Today our company is a team of 4 (and soon to be hiring an additional tech). Since joining MSP Launch Academy in March of 2022 our MRR has increased over $5K. When your business is small or just getting started as an MSP, additional income like this has a significant impact on the business as well as your personal life. Compared to last year our profits are up 124% and we are just getting started.
Attending the two-day workshop in Nashville lit a fire under my ass and got me motivated
to make significant changes in my business that would later lead to real financial results.
At this event I also met like-minded business owners facing similar struggles and we have
created an amazing accountability group that has been running consistently for months
now – all from this single experience/event.
I am thankful for this opportunity that really grew my business and team this year!”
Ty Romstadt
Razz Professional Services, Inc
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