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Robin Robins – CEO And Founder Of Technology Marketing Toolkit
Is it a sales and marketing problem? Is it a cash flow problem? Is their service offering packaged and priced wrong? Are they short-staffed and unable to afford to hire people who can help them grow?
It’s ALL of the above, which is why it’s so difficult for small MSPs to scale and compete with larger MSPs who simply have more resources (money, staff, experience).
That’s why we created MSP Launch Academy.
It gives smaller MSPs an experienced-based business development BLUEPRINT that goes beyond marketing to help you overcome the massive challenges you’ll face as you attempt to grow your managed services business.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
MSP Launch Academy is a program that guides a small MSP on how to get their business in order – from packaging and pricing their services to marketing, sales systems and hiring and leading a team – so they can grow to $1 million in sales as quickly and profitably as possible, with real systems and processes and a solid foundation for more growth.
There are four reasons why this program works:
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
MSP Launch Academy is a 24-month membership that includes coaching and done-for-you services with three distinct stages. Academy starts with 20 weekly LIVE sessions that walk you through the fundamentals to establish a solid, profitable business model so you can grow with confidence. You can jump in at any time and retake these classes as many times as you like with your membership.
After you have completed the 20-weeks, you are invited to join us for a 2-day workshop to really dig into running a top-performing MSP.
Day 1 will be focused on your service delivery, tech stack, packaging, pricing and delivering managed services. We’ll cover Accounting 101 so you can know if your business IS actually profitable and give you the basics you need to understand the most important financial metrics in your MSP. We’ll discuss your technology stack, and what tools you need to run your MSP profitably. We’ll also touch on job descriptions and managing a high-performance team.
On Day 2, we’ll cover sales and marketing in greater detail, building on the foundation we’ve laid to implement an annual marketing plan to attract more high-paying clients.
After the workshop, we’ll continue to deliver NEW sessions on the following 8 entrepreneurial disciplines so you can continue to grow with confidence.
At this stage, we will unlock a library of resources and training modules on marketing, sales, hiring, managing, leadership, goal setting and much, more. You’ll get monthly Marketing Deep Dives on NEW topics of lead generation and client attraction, from how to use LinkedIn to trade shows.
You’ll also get access to monthly “How To” calls where our more senior members will show you how they are having success in some area of their business, be it fueling referrals, raising prices, selling advanced cybersecurity solutions, hiring top talent and DOZENS of other topics that are directly relevant to your growth.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
As a member, you’ll receive access to our “Prospect Hopper” system designed to help you nurture new leads, referrals and opportunities with very little time or cost. Every month you’ll receive the following marketing templates along with a complete checklist of how to implement them:
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
We’ll provide you with a responsive, search engine–optimized, mobile-friendly, high-converting website customized to you. Plus, you’ll get multiple landing pages for various promotions we’ll give you. Best of all, we’ll put lead generation offers on your site, connected to the marketing automation platform (MAP) you’ll receive so you can start building an e-mail list and booking appointments with new prospects.
In order to build a list, manage campaigns and ensure you never forget to follow up with a client or lead, we INCLUDE a fully customized marketing automation platform (MAP) that comes with several key campaigns and marketing tools you need to implement the marketing campaigns and plan we provide. You’ll get our highly popular “Cyber Security Tip” e-mail drip campaign, the hot inbound lead follow-up campaign, referral and online review campaigns, the automated QBR marketing system and other cross-sell and lead generation campaigns ALL SET UP FOR YOU.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
Every week our Senior Client Coaches have Office Hours for our MSP Launch members. There are no specific topics to be covered which means all types of burning questions about sales, marketing, hiring, client onboarding, vendor solutions and more can be asked. It’s open mic time for our members with our Coaches. We also have our Operational Excellence Series Archives available to our MSP Launch members where our coaches would go deep into a specific topic on each webinar such as testimonials, target market, EOS, and operations.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
We’ll show you how to create a customized SEO plan for your business so that you can implement it on your site, including optimizing (and improving) your Google Business Profile, as well as teaching you how to add your business to local directories to get you ranked higher.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
One of our social media marketing experts will walk you through how to update your social media presence on LinkedIn, Facebook and Instagram to ensure you’re optimized for prospects to find you and convert those prospects to actual appointments. (We’ll use our MAP platform to tie it all in and automate it.)
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
2 Tickets To Our Annual Sales And Marketing Boot Camp:
You’ll get 2 VIP tickets to our annual Boot Camp Event, in Nashville, as well as a FREE Virtual Pass for your entire company. You are free to either attend virtually OR have on or two people attend in person, with the rest of your team back home watching virtually.
2 Tickets To Our Fall IT Marketing Roadshow:
You’ll get 2 VIP tickets to our Fall IT Marketing Roadshow, taking place in a city near you. This is an in-person event only.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
As soon as you enroll, we’ll put you into a 20-week ramp-up series of coaching and Done-For-You and Done-With-You services to 1) get a solid marketing foundation in place, and 2) ensure you have a profitable, scalable and competitive service offering. This is what makes this program unique: NOT ONLY will we teach you marketing BUT ALSO show you how to package, price and profitably deliver managed services to your clients. After all, service marketing STARTS with the service.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
Get the detailed step-by-step playbook to effortlessly close more high-dollar IT contracts and managed services contracts without fee resistance, discounting or hard-close sales tactics. You’ll get access to 13 video sessions along with templates and scripts to position yourself as a trusted advisor and not “just another” sales rep.
After the 20 weeks, you’ll have the opportunity to attend a 2-day workshop that will focus on how to build a productive, well-run service department by our MSP Client Coaches who are running multimillion-dollar MSPs, as well as implementing an annual marketing plan and sales process with Robin and her marketing team. These sessions will be run approximately 3 times a year, so you’ll have the chance to attend one that fits your schedule or RE-ATTEND one in the future (if space is available).
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
Throughout the remainder of the year, we’ll provide additional webinars and workshops on all 8 entrepreneurial disciplines.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
The Technology Marketing Toolkit is the most complete, field-tested library of tools for marketing IT services — including templates, campaigns and checklists.
Designed for VARs, MSPs and IT consulting firms, this program is guaranteed to help you effectively sell and market your IT services.
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
*Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
“I’ve been part of MSP Launch Academy for almost two years now, since it was launched. I have had a great experience with the company and the membership. There always seems to be training happening and the content is timely and extensive. It isn’t just about sales, but we get operational excellence content delivered too. Plus, the team is always available for support — they really care about our success.”
“Nothing Robin Robins says is BS. It’s all very real. I have colleagues questioning me and asking, ‘Why are you putting all this money into marketing? Why are you doing this? All this advertising?’ My answer is simple. ‘Because everybody around me is getting successful doing it. How can I not give it a try?’
I would say, for anyone who uses TMT, they are a great organization, and they are staying with the times and adapting to current trends. Since joining, I’ve gone from one employee to three. And my revenue has increased by 93%!”
“When TMT launched MSP Launch Academy, I had been a member already for a long time and just never really got going on it. I was a student of it and I understood it, but I never implemented it. But then with Launch, with the website, with the CRM, all those tools just coming together really kind of gave me the kick I needed. And then also the coaching from Will Nobles and Mike Bazar and all of them really helped me stay motivated. In the past 20 years of business, I’ve had a referral here or there. But since implementing the tools provided in my membership, I’ve had a significant number of new leads that are coming in organically. Plus, I’ve added $672,070 in new projects just in the last several months and increased revenue by 70%!”
“Before we joined TMT, we just weren’t getting calls. It’s like, ‘Wait a minute. I put up a website. Why am I not getting calls?” We had to bring the experts in. We had to establish processes. And processes and systems is something I understand. Robin and her team made it to where my tech brain could understand what I needed to do. It was then that we joined MSP Launch Academy and went from a part-time business to a full-time one. We started implementing the strategies we were learning. Once I started implementing, the business started to gain traction. We had leads come in who were interested in becoming managed service customers. We signed our first client the week after I resigned my job and went full-time on it. Since then, we’ve had over a 1,000% increase in revenue!”
“Joining TMT is worth everything. There’s a lot of potential. You get access to the community who is always ready to help. You’re meeting with your peers and those people, they’re always in need of help, too. You know, especially me starting as a small company for now, these peers become your referral guides, too. You don’t see them as competitors at all. We’re in this all together. Since joining, I’ve seen a 233% increase in revenue, and I’ve been a member for just two years. As a one-man shop, MSP Launch Academy was a perfect fit since it was more than just marketing and implementation. That program helps me a ton, especially from the business operations side. Now I have a clearer guide to learning how to delegate and hire.”
“The people at Technology Marketing Toolkit genuinely care about the success of our businesses and are dedicated to helping us achieve our goals. For 12 years I was the owner, operations, finance, sales, marketing and tech. Today our company is a team of 4 (and soon to be hiring an additional tech). I joined MSP Launch Academy and in one year our MRR has increased over $5K. When your business is small or just getting started as an MSP, additional income like this has a significant impact on the business as well as your personal life. Compared to last year our profits are up 124% and we are just getting started.
Attending the two-day workshop in Nashville lit a fire under my ass and got me motivated to make significant changes in my business that would later lead to real financial results. At this event I also met like-minded business owners facing similar struggles and we have created an amazing accountability group that has been running consistently for months now – all from this single experience/event. I am thankful for this opportunity that really grew my business and team this year!”
“Before MSP Launch Academy we were not conducting QBRs. Launch Academy taught us how to do QBRs and we are getting amazing results. We took a break-fix customer to a $185,000 managed service client by attending weekly sessions and following the process. I recommend MSP Launch Academy to any business owner that needs to clean up operations and add revenue.”
“Drip tip campaign has a 50% response rate and has already sold a training package. They are professionally written, have high response rates, and clients express how much they like them. It is just plain cool how well that one campaign is working. We were able to get our first contract in 20 years simply by attending MSP Launch Contract 101 session and following the process. We sent out 7 Google Review Campaign emails and 3 clients responded right away giving us raving reviews that we will definitely use in marketing and on our website. I could not be happier and would recommend this program to any small MSP who needs help ramping up the business and marketing plan.”
“I got a brand-new client who found a direct mail piece on the desk of someone we were already marketing to. He noticed it was offering IT support and grabbed it, since he had recently been thinking about a chance. His Office Manager reached out to us. Thankfully, we had JUST deployed Ruby to help us live answer messages (one of the recommendations from Robin I heard at the Roadshow a few months ago). Rather than leaving a message, they were able to get a hold of us right away and I scheduled a call the next day. Immediately after the call, I sent a Shock and Awe to them and came in the next day to talk more. After the meeting and tour I put together a proposal and pitched it over a Zoom. They wanted to spend some time looking it over as their current IT folks seem to be doing “just okay.”
I asked them for another meeting in a week. That was set up and at that meeting they asked some questions and said that they needed more time as they were nervous/thought things were going okay since they had never been hacked and weren’t with a lot of tech issues. At that meeting I suggested running a third-party scan to make sure their current company was doing everything contracted for their network. I said, even if they didn’t want to have us partner with them afterward, at least they could be armed with some information to go back to their IT company and get some results (knowing that in MOST cases they wouldn’t do that).
I ran the assessment and created a readable report on the results using Galactic. Once the CEO saw that he got upset and wondered, “What the heck have I been paying for?” A few days later his admin asked for a quick phone call to talk a little more. On that call they verbally committed to signing with us and I asked if we could have a Zoom later in the day and go over details. I had my admin prep the MSA, SOW, and CC authorization. On that follow-up Zoom call, I sent the agreements that were signed while I was on the call with them leading to $12k a month, one-year-agreement, first two months up-front paid!”
“We added $8,400 in monthly recurring revenue by using the principles taught during the Contract Session of Launch Academy. We immediately applied them to a proposal. Launch is amazing for us, and we have experienced tremendous growth from it.”
“By following the program’s process, we were able to get our operations where it needed to be so we could really get our marketing going. MSP Launch Academy is more than just learning how to market –it builds the foundation for operational excellence.”
Your Membership Is Only $1,994 For The First Month, Then Drops To $997 Per Month Thereafter
After averaging 107% growth for the first 5 years in business, Bazar Solutions hit a wall. What started out as a ‘pause’ to try to slow down and “circle the wagons” turned into two years of flat growth. This is part of the reason Mike is a firm believer in embracing the chaos that life throws at you. Slowing down does nothing but kill your momentum and forces you to start over. That “little” pause cost their company over a million dollars in top-line revenue. BUT Mike joined Producers Club in 2017 to get out of the rut and get back into growth mode. He needed accountability and coaching and found it with TMT. Mike was the Better Your Best winner in 2021, growing the business by over 60% during a global pandemic and all via sales and marketing efforts. Since starting with TMT, Bazar Solutions has had over 200% growth in revenue and an astounding 1,253% growth in profits!
Mike lives in Lubbock, Texas with his wife and 4 kids (ages 14, 12, 8, and 6). He loves to travel and has taken his family all over the world. He’s of the firm belief that you need to grab life by the horns, wrestle it to the ground and make the most of it. In 2021 he won the Better your Best contest and it sparked a real desire to spread knowledge to other MSPs, helping them to get ‘unstuck’ with the simple ‘One in a row’ method. His mantra for our members: “Sit Down, Buckle Up, Clear your head trash, and Let’s Grow!”
There is no doubt about it: Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000 IT services business owners for over 18 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.
In addition to her hands-on experience in working with IT business owners, Robin runs a phenomenally successful and profitable multimillion-dollar services business herself. Unlike many “ivory tower” consultants who run a business in their dreams, she can speak from actual experience in marketing, packaging and delivering intangible services, dominating a niche, building a “dream team” of colleagues (she doesn’t call them employees) and building a raving-fan, loyal client base. From marketing to time management, Robin will give you her most powerful secrets to secure FAST and SUBSTANTIAL gains in any IT services business.
Will Nobles is a living example of the principles we teach. He started Vector Choice, an MSP based in Duluth, GA, from his home and has grown it into a fast-growth, multi-million dollar MSP that now runs without his daily involvement. Because of his passion for marketing, leadership and coaching, Will has become a full-time “professor” at our company, leading our Accelerators Group and Launch Academy where he works with smaller MSPs on how to scale their business, service delivery, cybersecurity and of course, marketing and sales. He now heads up our Accelerators and MSP Launch Academy programs.